Why holding on to loyal donors is not the right advice for every nonprofit
As humanitarian funding shrinks, conventional fundraising wisdom says to hold on to loyal donors. But new research shows that the value of a donor depends on ho…
As humanitarian funding shrinks, conventional fundraising wisdom says to hold on to loyal donors. But new research shows that the value of a donor depends on how a nonprofit is set up. For many organizations, winning new donors matters more than keeping loyal ones.
原文出处：Phys.org （本文由聚合程序自动采集，版权归原作者所有）