Enjoyment increases consumers' willingness to pay for sustainable products
Consumers are more willing to pay for sustainable products if they also perceive them as enjoyable and appealing, according to a study conducted at the Universi…
Consumers are more willing to pay for sustainable products if they also perceive them as enjoyable and appealing, according to a study conducted at the University of Eastern Finland. However, environmental friendliness alone does not always translate into willingness to pay.
原文出处：Phys.org （本文由聚合程序自动采集，版权归原作者所有）