Why AI influencers work better with a human friend

Scroll through Instagram long enough and you'll meet an influencer who isn't real. AI influencers—computer-generated personalities like Lil Miquela, who has millions of followers and has posted for Prada, Samsung and Dior—look and act like human creators, but they're entirely synthetic. Brands like them because they never go off-script, never age and never cause a scandal. Yet they share one stubborn weakness: people tend not to trust them.